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Sundown Hard Seltzer

Brand Invention, Brand Identity, Landing Pages

Brief
The alcohol industry is an 
industry that tends to consistently do well. Hard Seltzers, especially with natural ingredients, seem to be the new trendy and refreshing choice for alcohol drinkers of all ages (21+).

Challenge

Create an on-trend alcohol brand, and design print and web materials to attract customers of the target demographic. Design a way for customers to engage with the brand online.   

Solution

Sundown is hard seltzer created for people who enjoy 

fruity flavors without artificial ingredients, typically found in other hard seltzers. Social media accounts and a website have been created for customer engagement and announcements.

Mockup of a webpage for a hard seltzer brand named Sundown Hard Seltzer. The text shows webpage menu options of "our flavors" "about us" "contact us"and "find Sundown near you." There are also buttons to explore the variety pack flavors of citrus, berry, tropical, and assorted.
A print ad that shows 3 different Sundown flavors: Lemon Lime, Berry Bliss, and Mango Tango. The text says the tagline "Find your sunset."
A magazine ad that shows 3 different Sundown flavors: Lemon Lime, Berry Bliss, and Mango Tango. The text says the tagline "Find your sunset."

© 2023 ATJ Collection | Graphic Design & Photography

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