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Mills Coffee Roasters

Package Design, Rebranding

Brief 

Mills Coffee Roasting Co. was established in the late 1800s, and is one of America's oldest coffee roasting companies. 

They offer a variety of coffee flavors and blends that appeal to any coffee lover.  

Challenge 

Redesign the original Mills Coffee Roasting Co. boxes using the original copy-written text. Design the packaging to hold K-cups, with relevantly styled imaging to appeal to both new and established customers.    

Solution 

The redesign reinforces their brand image as colorful and energetic, but within a simplified design. These self-drawn vector illustrations help customers to easily identify the brand and differentiate each flavor from one another.  

Package design layout for donut shop flavored kcups for Mills Coffee Roasters kcup packages. Mocked up on a flat sheet of paper to show each panel's design for the donut shop coffee flavor. The front and back rectangular panels are black text on a white background. The 2 side panels on the rectangular packaging are baby blue with black text. The front and back panels say "Mills Coffee Roasters Donut Shop Decaf Coffee, contains 18 perfect pods." The 2 side panels explain Mills Coffee Roasters' quality, green, value story and their use instructions. Where there is no text on the packaging, illustrations of multicolored donuts are shown.
Package design layout for French Vanilla flavored kcups for Mills Coffee Roasters kcup packages. Mocked up on a flat sheet of paper to show each panel's design for the French Vanilla coffee flavor. The front and back rectangular panels are black text on a white background. The 2 side panels on the rectangular packaging are baby blue with black text. The front and back panels say "Mills Coffee Roasters French Vanilla Decaf Coffee, contains 18 perfect pods." The 2 side panels explain Mills Coffee Roasters' quality, green, value story and their use instructions. Where there is no text on the packaging, illustrations of vanilla bean pods and flowers are shown.
Package design layout for Chocolate Covered Strawberry flavored kcups for Mills Coffee Roasters kcup packages. Mocked up on a flat sheet of paper to show each panel's design for the Chocolate Covered Strawberry coffee flavor. The front and back rectangular panels are black text on a white background. The 2 side panels on the rectangular packaging are raspberry pink with black text. The front and back panels say "Mills Coffee Roasters Chocolate Covered Strawberry Coffee, contains 18 perfect pods." The 2 side panels explain Mills Coffee Roasters' quality, green, value story and their use instructions. Where there is no text on the packaging, illustrations of chocolate covered strawberries are shown.

© 2023 ATJ Collection | Graphic Design & Photography

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