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Ashley Taylor Jones
Graphic Designer & Photographer

Alaffia Facial Mist

Packaging Redesign, Branding, Social Media Marketing

Brief

Alaffia is a skincare brand taking pride in its reputation for handcrafted products that are ethically created, using vegan, cruelty-free, and paraben-free ingredients.

Challenge
Design 2 biodegradable and environmentally friendly packages that reflect the unrefined ingredients that are found within Alaffia products.
Transfer all text from original packaging to new packaging.

Solution

Implement earthy color scheme and biodegradable packaging, to appeal to environmentally-conscious consumers, while using the established Alaffia branding symbol.

First Alaffia Package Re-Design	Second Alaffia Package Re-Design

Vertical box mockup to store skincare products. The box is navy blue with white, forest green, and black text. The ingredients and their valued commitment to environmental friendliness and social justice initiatives.

Alaffia Spray Bottle Mockup with gold, decorative bottle top accents, and black text on a white background. The text says Coconut Reishi Facial Mist with Papaya and Rose for sensitive to normal skin.

Alaffia product Instagram post mockup on an iPhone screen.

iPhone mockup of a Facebook advertisement showing Alaffia face care products, and their limited time sale at Target.

Instagram post advertising Alaffia's face care spray bottle with gold, decorative bottle top accents, and black text on a white background. The text says Coconut Reishi Facial Mist with Papaya and Rose for sensitive to normal skin.

Mockup of a Facebook advertisement for Target showing Alaffia face care products, and their limited time sale at Target.

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